New BABW Craft kits coming in September to Michaels craft stores

Build-A-Bear Workshop and Michaels debut craftshop
ST. LOUIS - Build-A-Bear Workshop, the interactive entertainment retailer of customized stuffed animals, has partnered with arts and crafts retailer, Michaels, to introduce Build-A-Bear Craftshop, a line of creative products and activities that will be sold exclusively at over 1,020 Michaels stores in the United States and Canada starting Sept. 12, 2010.

The Build-A-Bear Craftshop line, like Build-A-Bear Workshop, provides kids with maximum possibilities for personalization while encouraging creativity and imaginative play. Each craft kit is designed to allow for full customization through painting, stitching, sticking, sparkling, and embellishing product foundations. These huggable, loveable, and affordable craft kits are designed to be interchangeable and come ready-made with simple instructions.

"The Build-A-Bear Craftshop name stands for an exclusive array of affordable creative products and activities that stitch together the heart and soul of the Build-A-Bear Workshop brand," said Maxine Clark, Build-A-Bear Workshop founder and chief executive bear. "We are excited to work with Michaels, a leader in the kids craft industry, to introduce this line of products that provides best friends with cool ways to make memories together."

Build-A-Bear Craftshop will include 24 fun make-your-own projects ranging from $1.99 to $14.99. Products include a Jewelry Kit and Hair Accessory Kit, Paint-Your-Own Figurines (polar bear, bunny and bears), as well as Make and Share crochet scarves and totes, one each for the Guest and the bear. Building on previous success, the line also features Make and Play Kits that include Sweetheart Bear, Pink Cuddles and Fashion Panda among others. These animals are ready to assemble with embroidery floss for sewing, stuffing, safety needle and a complete outfit to personalize each animal.

"Michaels is a top destination for kids' creative products, and Build-A-Bear Craftshop adds another great brand to our children's offerings," said Philo Pappas, Michaels executive vice president of Merchandising. "We hope our young customers will have hours of fun with new ways to personalize their Build-A-Bear Workshop stuffed animals with the Build-A-Bear Craftshop line from Michaels."

Linking to the Build-A-Bear Workshop virtual world, each Build-A-Bear Craftshop kit comes with a unique code that takes Guests to friends, fashion, and fun at buildabearville.com. Guests can find more craft ideas and information on how to use other materials with their kits at Build-A-Bearville. All craft items will include a special code for cool virtual prizes, which can be redeemed online at buildabearville.com

Thank you for all the informations Priscilla!

That is pawsome. I will try to go to that store.

Thanks for sharing! [: